Tinnitus, the obsessive syndrome of noise pollution

Julien (nonoise.club): Today I'm an entrepreneur who doesn't against the same as before, but against a consequence of the noise. It's also a noise, the tinnitus We're about 10 to 15 % of the world population suffering from tinnitus, it's just huge. So let's start right away with Yanis, the founder of Statera. Hi Yanis!

Yannis - Statera: Salut Julien!

Julien (nonoise.club): Thank very much for coming to this podcast to talk about Statera and the tinnitus I say 10 to 15 % of world population is just huge, actually. Can you tell a little more

Yannis - Statera: This prevalence needs to be interpreted because we will be to different figures. we focus on France, will have 18 million people affected. 43 % of French during their lifetime are affected by tinnitus at different of severity. If we focus on the severe to catastrophic will focus on 5 million people. which is already colossal, but the occasional genes, in particular, there is no need for it to be severe and catastrophic so that it comes to harm the daily life, productivity and well-being. So the impact is colossal and the magnitude that we can retain, will be a quarter of the French and that we can bring back to the scale of the Western world knowing that... this prevailing is conditioned by our lifestyle where are exposed to very strong sound stimuli.

Julien (nonoise.club): Why do that? Can I you introduce yourself in a words and explain why you, Yanis, work on the tinnitus

Yannis - Statera: So yes of my name is Yanis Boukari. I have been a student acupoints since 2011 and to give you context to understand my career, in 2011 when my acupoints were declared, I went to a training osteopathy in Brussels, specialized in vestibular At that time I was trying to heal myself. and didn't work because of my symptoms I couldn't concentrate on theory so I failed. Then I went back France to follow a law course and try to acupoints as a disability and I failed for the same reasons. Finally I went to a computer engineering course to learn the tools that would allow me to to create my own solution. And that's why I work with people affected. I make benefit from my experience, my unique by trying to democratize an over-measured which takes into account all the effective tested for people.

Julien (nonoise.club): So you tried to deal with the problem from medical view, then you tried to deal with the problem from legal view and finally you now a tech to try to with the tinnitus. Can you tell a little bit Statera? What is Statera? How does work?

Yannis - Statera: Absolutely. So, Statera is a mobile We will modulate the behavior of the application according to four fundamental So, what are they? The first one is to the direct of the person. Then we will be interested in the sensitivity that is clean to its singularity. The different key moments...

Julien (nonoise.club): See you later.

Yannis - Statera: So, its singularity, in the first commercial we will do a profiling to obtain a prism prism by which the user sees the world. And so, we will see it in the functionality so we will be able to adapt the tonality used to guide the user to maximize the efficiency. I'll very concrete There is a term that very polarizing, which is spirituality, for example, which I like to take. What spirituality there are very useful behind it. On the other hand, can be refractory if we bring with the lexical of spirituality. So why to interested in the singularity, in the sensitivity of the user? It's to understand what are his appetites, what are his skills. What is his tool and how can we use it to bring him content? For example, this is hidden behind the spirituality of visualization, meditation, breathing And must not be refractory, knowing that a single word could make us come out of these exercises. So, the direct acoustic environment of the person seems obvious. We take account the psychological of the person, especially in these aspects. Everything is automated, we exploit the striking and the power of intelligence. In the V0, deployed algorithms that allow us to simplify the rendering for the user so that it is

Julien (nonoise.club): but by automating it via an application.

Yannis - Statera: more accessible in terms of costs and that can address the market. fact, we have correlated access to market of the solution to bring the maximum value to the user with a minimum of resources engaged. And we have correlated this approach of the purely R &D where we will really come to enrich with artificial reality, reality and a technological that will grow. But in the end, I like to Pareto's at this level. The first, the MVP for 80 % of value to bring to the user. On our side, terms of resources, time, we will engage 20 % of resources and it's much more complicated.

Julien (nonoise.club): Okay. That answers the question I was about ask you. Why now? Why Maestatera be a solution? Why now? A solution that should work now? Was it the tech? You were talking about DIA, etc. Is it evolution of technology that makes it the right time to market for this solution?

Yannis - Statera: Absolutely. think the concept is very favorable, very bearable. There several aspects. level companies, since our products are integrated into a bundle addressed to companies, companies are increasingly sensitive to the economic of noise in companies and the conditions of their employees in situations of disability and or inclusion. So they will implement policies, strategies that will integrate the aspect that exploits this state-of-the-art This is from very broad professional view. As for individuals, we will have key opinion leaders who will put forward this problem, even if today it is invisible, misunderstood and unknown. there is for example the singer Angel, Oshi, Malika Madash, are really key opinion leaders who will talk about it, raise about the populations and even if we hear about the term tinnitus we don't really know what it represents for an individual and so there is a raise awareness that is to more more worked on at level of the population, more sensitive, so the gap has to close for the maturity of the market and not so big. So on we have this advantage. Knowing that addition you talk about technologies, indeed the advent and democratization of use cases concerning AI is very interesting and allows us to move forward, to plan a very enriched and audio equipment

Julien (nonoise.club): Okay.

Yannis - Statera: are more more evolved, so we use them, we were talking about acoustic earlier, then we are interested in sensitivity, then at the key of the day, and finally we adapt to all audio So on this, the enrichment of competition in audio with the hoes, sleep traditional the evolution of hardware, allows us to exploit our solution

Julien (nonoise.club): Great, I understand. You talked about companies, also about private companies. What is your target and what is the business model behind this?

Yannis - Statera: So my target will be the B2C. But to reach B2C, have a strategy that goes through B2B. for companies, intervene with audits, sales of high-pressure training, awareness and a dashboarding that allows you to collect the terrain For example, we will work on a call center. We will take human We will humanly the impact of sound on these environments in call center. We will define all the capillae that allow to measure the impact. We will take an architectural, acoustic to have an aspect in its overall. And by analyzing the situation, are on for decision-makers and those for inclusion and disability, tools that allow us measure the positive First, we will work on reducing nuisance, and then we will work on optimizing the performance through sound and sound stimulation. This is our Sonatera it's block of specific features So to reach the particular, we go through the companies because one of the main points in market and when we the people affected, it's the problem of concentration. And fact of not being to focus on a creative or productive we find in a professional So we intervene by... the professional knowing that the payers will be companies, for benefit of individuals, so that will be license of the application for the collaborators and their families.

Julien (nonoise.club): Ok, so Employee Benefit, sold in B2B2E directly, financed by the entrepreneurs but used by the final How much I don't if you give me prices.

Yannis - Statera: Absolutely. So we are on the roadmap, on the first commercial we are at 10 euros per month. After that, depends on the context in which If the license is part of a addressed to companies, the price will decrease and will also understand this dashboarding to measure and have return of impact.

Julien (nonoise.club): Are you ready to a remise for the auditors who hear the podcast and want to Statera in their company? Personal, private or for the companies?

Yannis - Statera: Absolutely, we have a very strong policy and vision of collaboration and co-construction and all the people, all our early adopters will feel like part of the adventure and that is very important for us because Stata Terra is a human above all. We saved our first life in 2019, mine. And with 200 000 €, since we have already our needs for the next steps, with 35 000 € we have already created a we have started to federate our community, very engaged, very dynamic. And we thank and we don't just thank them with words, we enrich the databases of people who committed to... to their interest. We value and we forget them.

Julien (nonoise.club): Perfect. It's to impact, that's exactly what we're What can the listeners do for you? On contrary, can the listeners who hear this podcast help Yanis, help Statera?

Yannis - Statera: There is a term that I like to use, serendipity. is to in a process where we want to a result, it's protocol. And in the execution of this process, we obtain a result that we did initially for. That's what I'm waiting I'm not expecting anything. So, be I'm expecting...

Julien (nonoise.club): to do.

Yannis - Statera: I would like to support you by following our networks, since we offer quality We didn't start with mass we started with very detailed content that addresses niche in a very qualitative So follow us on the sign up for pre-order on our website maestatera.io and come and with us. We are very open to our approach and contrary to our competitors, and very collaborative, it one of our pillars. We focus on integrity, collaboration and innovation. come to our meeting, we are open, we will your questions and we will create bridges between the worlds.

Julien (nonoise.club): Great, so an auditor can contact you LinkedIn, so you were saying maesteterra.io for the of the company, and you can contact me directly on so maybe you can give me your name and the correct

Yannis - Statera: Absolutely. So on LinkedIn it will be Yanis Boukari. Y A 2 N I S and Boukari B O U K A R I. You will me on LinkedIn, founder and CEO of Statera.

Julien (nonoise.club): Perfect. Contact Yanis and try to as much possible these steps to reduce the tinnitus reduce the impact of this massive health in the world, the company, in relation to performance and in relation to health very, very strongly. So I imagine that if you listen to this podcast, have necessarily an idea of what you can do. Do not to be serendipitous. I love this word. I love this concept. the of things and the impact we can have with the chance of a meeting. So feel free to contact Yanis. Thank you very much, we'll there for questions and we'll move on to more free of discussion.

Yannis - Statera: Merci

Julien (nonoise.club): Thank you for answering these questions Yanis. It's very interesting to what you want to with Statera. You explained that you've from the for more than ten years. So you're more than impacted, you feel the pain on a basis and you have live with Do you already feel like you've had an impact since you started Statera? What year already?

Yannis - Statera: The company has been for a year and 7-8 months. We started in the summer of 2023. Impact is daily, we didn't need to have an application before Impact. We were at the market long before.

Julien (nonoise.club): Officially the application. Et t'es de même la 3, ok?

Yannis - Statera: knowing that we have actually all the principles of the Lean Startup, we worked on an adequate problem solution. So there it was a necessary for me to be able to...

Julien (nonoise.club): But you know very You've for 10 years, you still from it.

Yannis - Statera: So yes, it would be a trap. Because understanding my own situation and the things that made me get out of and reach this phase of balance, the Akufans, that's why it's a point to scratch, it's because one Akufan corresponds to one person. And that's what's most valuable in my career, is to have understood that. That is to say, not have a position of knowing and learning. It's a position of co-construction, that to I know what you're but what worked for me will not work for you. so I need... Absolutely.

Julien (nonoise.club): Hence the notion of customization and personalization of your application and the business But how do you scale a product that, for each user, needs to be and you explain it in to the companies, each company, depending on its acoustics, its domain, etc., has a slightly So how do you personalize that and manage to scale it? What makes this statera can really... I don't think it's the notion of becoming a unicorn when you create a subject impact like that, it's notion of making grow and have an impact, but...

Yannis - Statera: Thank you. That's an issue. Bye.

Julien (nonoise.club): but the scale, the growth is super important. How you going to that?

Yannis - Statera: Absolutely. And scale is part of our strategy and our product is scalable. Why? Because precisely, we, our strength is to be able democratize a cross-measure And how do do it? In fact, by analyzing, by observing. We have accumulated more than 20,000 hours of tests, observations and refinement of our expertise. And that's where our secret sauce It's that we have an understanding. so advanced and it is so advanced because it continues to move forward, not because we are experts, we stop, no, we perfect ourselves every day to try to truly understand what are patterns to we must respond. And fact, by analyzing and by clustering the data of the market and the data of use, we realize in fact what works, how it works and there are patterns. In fact, we are all unique, but we mechanisms that we will find, behavior mechanisms, types of profiles in which certain approaches will work more than others. And thanks to striking of technology, even without going to the integration of intelligence, our algorithms already allow us to cover the majority of the tinnitus that are perceived and endured by the populations. and then can expect a quasi-exhaustivity as soon as use the most advanced

Julien (nonoise.club): And you say that problem is not to treat the tinnitus but to manage live with it and to accept the tinnitus as such and to be able to concentrate despite the presence of the tinnitus Can you make a link? between the tinnitus and sound pollution. Is the sound in which we live on a basis, the four main verticals in which there sound pollution, often the mobility, the whole construction and building the whole industrial part also in the work sector, in industrial sector, in the factories and others, and the social around the event, everyday life, public neighborhood, etc. What is the impact on the tinnitus Does create tinnitus Does it amplify Can you tell us more

Yannis - Statera: So literally, it creates and amplifies them, knowing that in the verticals you mentioned, all the professions, all the jobs that work around these fields activity have two to three times higher than the national So fact, exposure to very intense of sound is directly linked to the appearance of the aquafines, since we will come in a premature creates a dysfunctional the inner ear chain, whether neurologically or physiologically. And so we will have a premature of akufen. We have 200,000 new cases per year. the professions... here, in France, most impacted the most impacted is the BTP. Literally. So you have to...

Julien (nonoise.club): En France? Okay. Bye.

Yannis - Statera: So, the creation, the appearance of acupheny is directly linked to the prolonged exposure to strong blood the perception, because the perception is subjective. We are about a sound that is generated, the acuphenic is generated by an area of our brain. And this area is adjacent to the area that manages the regulation of emotions. So as long as we are a worker working on a construction site and we lose a relative at the same time, the extreme stimulation of these two zones will create an aberrant that will be completely disproportionate compared to the sound That is to that we will have a sensation of an acoustic guitar that is omnipresent. because we are through a difficult of our existence.

Julien (nonoise.club): It's... yeah, we're machines and we're really... There's a dysfunction of the machine and you're about balance. I that's the idea balance. Balance is unbalanced and so there's a reaction, a signal. Like in a factory where you're to a seeker or an alarm that's to tell you, be there's a problem on the production We have problem on the personal chain linked to that. It's just huge as an

Yannis - Statera: Tout à fait.

Julien (nonoise.club): There is a market today, you were about competition earlier, are a lot of companies that are on the sector. When you talk about the EPP at Nonoise, we discuss a lot with important solutions like helmets or other solutions for these actors. Now, before having such that is no more agro-engineering, I think we are still far Can you tell us little more about the... the market around that? Are we on the niche? Because when there is 10 to 20 % of the world population that is impacted, market is huge. So do you already have figures in relation to that, companies that have tried a less innovative but on the subject at beginning of years?

Yannis - Statera: Absolutely. So our competitive landscape, first we took a lot of time to analyze it and then we a systematic technological and commercial on it. it's going very simple, depth of the market is colossal. That is to that the cost for the French of the impact of the swathes on our economy is 12 billion euros per year. Low-key. without counting the days of work and the emissions, the talent without counting these aspects because the numbers are vertical.

Julien (nonoise.club): So the 12 billion is about health or performance? The CREA that can't concentrate on an example you mentioned earlier is about performance, about results for the company. that the 12 billion?

Yannis - Statera: So it takes... Yeah. Exactly. Yes, just this aspect, since on the intellectual tasks, slightest sound will lead to a loss of concentration of average 12 minutes.

Julien (nonoise.club): So the time to back his concentration...

Yannis - Statera: Yeah, with the natural cycle already of breaks, literally days are thrown away.

Julien (nonoise.club): I have a lot of companies and it's a really big subject, concentration and performance, which is totally underestimated. The sound as such, and there will be this podcast other interviews of people who will bring solutions for the company's it's at the material level, the level of or the level of software. And it's a real subject that companies have to into account and that they don't into account.

Yannis - Statera: That's it.

Julien (nonoise.club): We're at the end of this podcast. there, if a person, an audience suffers from a dacophony, is there a good advice that you would have, the first advice to give to someone who suffers from a dacophony and who discovers that? I think there a of people who say, in fact I have a beep in my ear and it's because it's inutile to have a dacophony. The first reaction is, I have a beep in my ear, how do I get it out? Do you already a first good advice for all these people? Is it having a minimum of impact already?

Yannis - Statera: I'm sorry, sir. Yes, absolutely. The first thing is, I know that when you say not to imagine an elephant in we go there, but the real first advice is not to see the testimonies on the internet, since the testimonies that come out in priority are very extreme testimonies of very extreme

Julien (nonoise.club): Bye.

Yannis - Statera: So the first good reflex is to first consult a professional. So yes, in 54 % of cases, we are redirected to no solution. But it already to release all underlying at the appearance of tinnitus, which can sometimes be very very serious. That's it, So already, to all the big problems with a first consultation with a specialist or generalist.

Julien (nonoise.club): on the tension or things like that. Take generalist, I don't recommend an amateur.

Yannis - Statera: Yes, absolutely. Yes, because in this world there are a of charlatans, you have to very careful. And idea is that there is a test that can be right away, which is called the Tainatus Handicap Inventory. It allows you measure on a scale of 100 where we are compared to the severity of the impact of the acupoints on our daily So that was tested, it is a scientifically accepted

Julien (nonoise.club): Okay. And it's also by generalist

Yannis - Statera: No, you can find on the internet, if you type TINITUS ANDICAPE INVENTORY you will find this form in French of it allows you to position yourself. The first good reflex to do is to put in perspective what happens to to take a step back and try to understand what is the specificity of our situation.

Julien (nonoise.club): D'accord I'll in description of the episode.

Yannis - Statera: Because again, we can't recognize ourselves in extreme testimonies because yes, will find very serious happening from the appearance of the acupoints but maybe there are levers to be before reaching too extreme and the first thing is to document ourselves consistently with health professionals.

Julien (nonoise.club): and not just on the internet by typing the name of the disease to which one is more serious and start to freak out and for the microbeeps in the ear that can be acupoints or not

Yannis - Statera: Tout à fait.

Julien (nonoise.club): Don't hesitate to focus on breathing. think most people forgot to breathe in their work. And often, breathing again, you rebalance all that, you rebalance your body, and also reduces your perception to minimum.

Yannis - Statera: Right. to remember.

Julien (nonoise.club): I'm to to it, I'm lucky enough not to suffer from acrophobia and severe acrophobia. I people around me who are concerned, so I know how important it is to consult and use solutions like Statera, mystatera.io. was very interesting to chat with you, Yanis, today. I hope that from this podcast, people will contact you and that it will continue to evolve to deal with this problem. We will deal with problem of sound pollution, noise.

Yannis - Statera: to the field.

Julien (nonoise.club): We with the consequences of noise, the acoustic acoustic acoustic acoustic acoustic acoustic acoustic acoustic

Yannis - Statera: Thank you Julien, and I will end with this sentence. Know that for those who reach the end the life is not a pie, and don't think that those who are in pastry are the

Julien (nonoise.club): Great, that's end word. Thank you Yanis.

Yannis - Statera: Merci.