Safehear: Revolutionizing Noise Management on the Shopfloor

Show notes

Julien fondateur de Nonoise reçoit Helena, la fondatrice de Safehear et des meufs de l'industrie. Safehear est une startup française proposant une solution pour optimiser la communication en usine tout en préservant l'ouïe des cols bleus.

Retrouvez sur Linkedin: Safehear: https://www.linkedin.com/company/safehear Héléna:https://www.linkedin.com/in/h%C3%A9l%C3%A9najerome/ Antoine (co-founder technique): https://www.linkedin.com/in/antoinek-startup/ Nonoise: https://www.linkedin.com/company/nonoise-club Julien:https://www.linkedin.com/in/julienvanhoeylandt/

Scrollez vers le bas pour le contenu en français.

Takeaways

Noise affects health and productivity in the workplace. Safehear was founded to address the issue of hearing loss in noisy environments. User feedback is crucial in developing effective industrial communication tools. Women are underrepresented in the industry and need more visibility. The right timing for innovation is when a real problem exists without a solution. AI can enhance audio quality and communication in industrial settings. Safehear's products are designed to be compatible with existing hearing protection. The startup has successfully engaged with various industrial clients across Europe. Continuous improvement and adaptation to user needs are essential for product success. The future of industry involves integrating technology to enhance worker safety and communication.

Sound Bites

"We realized that no one was in this problem." "Noise is a subject that will impact health." "We need to care for our blue collars."

Chapters

00:00 Introduction to Nonoise and Industry Challenges 02:58 Elena Jérôme: Background and Saifir's Mission 06:00 Innovative Solutions for Industrial Communication 09:06 Market Deployment and User Feedback 12:01 Timing and Market Readiness for Saifir 14:58 Women in Industry: Promoting Diversity 18:00 Product Development and User-Centric Design 21:08 Future Vision: Beyond Communication 23:55 Measuring Impact on Health and Performance 26:25 Protecting Workers: The Importance of Hearing Safety 30:12 Innovating in Hearing Protection: A New Approach 33:08 The Role of AI in Enhancing Audio Quality 36:26 Data Utilization in Industry: Bridging Gaps 38:55 The Future of Noise Awareness and Industry Evolution

Ce qu'il faut retenir

Le bruit affecte la santé et la productivité sur le lieu de travail. Safehear a été fondé pour résoudre le problème de la perte d'audition dans les environnements bruyants. Le retour d'information des utilisateurs est essentiel pour développer des outils de communication industrielle efficaces. Les femmes sont sous-représentées dans l'industrie et ont besoin d'une plus grande visibilité. Le bon moment pour innover, c'est lorsqu'il y a un vrai problème sans solution. L'IA peut améliorer la qualité audio et la communication dans les environnements industriels. Les produits de Safehear sont conçus pour être compatibles avec les protections auditives existantes. La start-up a réussi à s'engager auprès d'une série de clients industriels dans toute l'Europe. L'amélioration continue et l'adaptation aux besoins des utilisateurs sont essentielles au succès des produits. L'avenir de l'industrie réside dans l'intégration de la technologie pour améliorer la sécurité et la communication des travailleurs.

Quelques citations: "Nous nous sommes rendu compte que personne ne s'occupait de ce problème." "Le bruit est un sujet qui a un impact sur la santé." "Nous devons prendre soin de nos ouvriers."

Chapitres: 00:00 Introduction à Nonoise et aux défis de l'industrie 02:58 Elena Jérôme : Historique et mission du Saifir 06:00 Solutions innovantes pour la communication industrielle 09:06 Déploiement sur le marché et réactions des utilisateurs 12:01 Calendrier et préparation du marché pour Saifir 14:58 Les femmes dans l'industrie : Promouvoir la diversité 18:00 Développement de produits et conception centrée sur l'utilisateur 21:08 Vision d'avenir : Au-delà de la communication 23:55 Mesurer l'impact sur la santé et la performance 26:25 Protéger les travailleurs : L'importance de la sécurité auditive 30:12 Innover en matière de protection auditive : Une nouvelle approche 33:08 Le rôle de l'IA dans l'amélioration de la qualité audio 36:26 L'utilisation des données dans l'industrie : Combler les lacunes 38:55 L'avenir de la sensibilisation au bruit et l'évolution de l'industrie

Show transcript

Julien (nonoise.club): In the case of Nonoise, I regularly of the four vertical vector sounds, mobility, construction, industry and social For the first three, the people affected in the foreground are not the residents, they are called the "blue collars" They work in a noisy with dramatic They represent, however, in three in Europe, but also one of the sectors where recruiting is the hardest. And there is foreign To talk about this topic, I have the pleasure of welcoming Helena Jérôme, CEO of the startup Safehear and co-founder and associate of Meufs de l'industrie Hello Helena! Do think we can have a European if improve this subject of vulnerability?

Héléna: Salut ! It's a big question, think it deserves to addressed in several hours. But to give some first answers and my opinion on this, I would say that to have a strong in Europe, it's not only to depend on the work affordability. On the hand, is a real attractiveness in Europe, or the attractiveness of the industry. in more general for next generations and current generations. So, liability is a subject, especially because we have an image of the industry, quite marked, where the jobs are complicated, difficult, we are to get or is dangerous. So, I think is interesting to dig into reality, to visit a factory, to understand why the jobs are complicated. Is there possible with new technologies? And also how to technology to industry to make it more pleasant for future generations?

Julien (nonoise.club): It brings me a lot of questions to talk about, both on part behind the industry and the Safehear , but we will start with the beginning. Can you introduce yourself for our audience?

Héléna: Yes, I am Helena Jérôme, I 28 years and am the founder of Safehear and co-founder of the Meufs de l'Industrie I co-founded Safehear in 2020 with my partner Antoine. He has rather engineering in electronics and I rather business, innovation knowing that before creating our first company together, did really work, we were students, we met on the campus of Grenoble. during a student He had an idea. I'll tell you about this idea is quite interesting. In 2018, Antoine lost 20 % of his and the tympan pierced during a concert. Noé, this friend, went to get his bottle water near a speaker. At the same time, a sound increased the sound of the speaker and that's when the tympan pierced. and he lost part of the audition. At that time, Antoine didn't why people in concerts or festivals didn't protect their ears, and why there wasn't any technology, why the protection, he hadn't known of innovation for years and years. And so he wanted to bring innovation. And we started with this music then slowly we turned to the industry. But the observation was clear, the ear doesn't itself once it's touched. And socially, it's a real problem to lose the hearing as well. So that's motivated to launch this innovation on the market, which we'll be to talk about later. And that's it, to introduce myself quickly.

Julien (nonoise.club): We will talk about again but to be very direct, so stay here if you can pitch this startup which is Lyonnaise.

Héléna: See you soon.

Julien (nonoise.club): It's good to regional French and European Can you explain what Safehear is?

Héléna: Yes, we started with the problem we found in the industry. Once we had started, we went with our ears and our naive in the industry to visit the first time at age of 23. When we arrived in the with Antoine, what shocked us was the sound insulation. A huge very loud And what we observed was an obligation to wear hearing These protections, you all know them, these big anti-noise or these moustache-free that can't put in your ear or that slip. So, protections, and then often the blue the worker would really the protection to communicate. So what we saw were people trying to shout to transmit information, sign they tried to read on the lips, so real communication The other thing is that communication became quite serious. fact, were... They started to lose their hearing, were professional deafness, serious, deadly Sometimes, an operator would tell his colleague to the colleague would hear he would turn a machine and a hand would cut off. So it's still a tragic accident, and it still in 2025. We also problems in productivity and daily If we can't transmit information to our colleagues, even in vicinity, we can't work in good conditions, we mistakes. This can lead to damage that is quite concrete on production lines, which cost money. All these problems had no clear and effective We decided to develop audio and radio that we embedded in a first product called Louis. like the name. It is a communication small box that is able to connect to all kinds of hearing protection and that will allow the operator to very easily through noise up to 120 decibels, remotely and with free And so, we connect exactly where we

Julien (nonoise.club): So it's not the audio production itself, but it's a box that connects to the audio production, is already there and mandatory, but which is removed by the blue because it also from part of the communication.

Héléna: Exactly, we really recreate communication as in a non-shattering but in an extremely noisy and industrial It's like communication once I a lullaby with my colleague, I approach, we connect automatically, effortlessly, pressing a button. And as soon I move away, I disconnect. And fact, the lullaby is able to analyze the environment of the factory, focus only on the frequencies of the voices, raise them and transmit them in real And that's how we can have very fluid while staying protected.

Julien (nonoise.club): Great. It allows you to connect to any blue You don't need to connect to colleague you want to So is this automation that makes it in real time.

Héléna: It's almost real time. We won't be detect a small shift There is always one, but just humanly, it doesn't like And that's very important because there is some security information that must be transmitted in real We can't have a second or two seconds of shift.

Julien (nonoise.club): It's a startup hardware in the industry. You tell that you started in 2020. When we a startup hardware, usually start with the sale of product. You have everything currently in 2025. We recorded this episode at February 2025. You have everything in terms of numbers, of deployment.

Héléna: A lot has We started with a research and development that lasted three and half then a real certification and industrialization here we are in 2025 and year, 2024, was first full year of sales. So we really commercialized the product. To date, have about 25 clients who are ETIs and large industrial from fairly varied

Julien (nonoise.club): Bravo.

Héléna: be it in pharma, recycling, energy, textile, metallurgy. There is noise everywhere in industry, but we still segmented. We are already commercialized and we continue to develop our technologies, because we want evolve the product according to the feedback we already have from our users, who always for more and go beyond communication in the noise.

Julien (nonoise.club): We'll talk about and think it's going to the user. I see that, we had already discussed it, I see that on LinkedIn and I think it's Absolutely a big congratulations for that. For the coup, my cap... product manager, to to that, it's great to do it. You can already give me some numbers regarding the number of boxes or team you say 25 customers, but a customer in the industry, can be a site with 5 workers or a multi-European with hundreds of people. Do you communicate the numbers or not yet?

Héléna: There are several interesting First, to show you how we work, we go to see an industrial We will equip a first team of maybe 12 people. Then, there will be a resale for a second team or a second production This is how we will deploy the product. Once we have equipped all the employees of a site, we will go to see the other sites of the group. This is rather interesting because... There is a real acquisition a sales of 6 to 8 months to get the first industrial Once you on the site, becomes an ambassador and you will see all the companies in the group. That's how we quickly deployed in Europe and we had French who had neighbors in Poland, brothers in the group. the product is sold quickly in Poland. So you it's deployed like that. There we have about 250, 300 products used daily in our customers. And that's deployed because there is this re-purchase It is true that France, no industrial is capable of buying 200 products and equipping 200 employees. So he will do gradually. And there is a... That's it.

Julien (nonoise.club): He tests it, he is satisfied and then he deploy.

Héléna: It's important for them, it's still an innovation, you to support them and then they realize that once the product is used and deployed, there is a social issue. In fact, if it works well and the first teams are satisfied, it's complicated not to equip the other teams. And that's good for us.

Julien (nonoise.club): It's impossible to remove it and it's complicated not to equip the others. As a startup, it's great, but even with social and impact, it's awesome. But why? I understand your personal story. Antoine, with his friend, you joined you developed that, after meeting factories. Why is it right time, the right momentum to develop Safehear? Why 2024, 2025 is the right time to market for you?

Héléna: Exactly. What? It's a good question that I've been myself and I still do. When we started putting the first prototypes on the field to test them see how they it was my job to go on the field, test the prototypes, understand the needs of the users, and I always wondered if it was the right time. Am I not ahead of my market? The answer has always been that there is a real problem and we are developing a solution. So, it's the right time. There is a problem and they haven't had a solution for years. There are accidents, are deaths. there is a real problem. it time? it mean it's the right time? It's a real question. And for time, we have encountered difficulties in marketing the product. fact, to the industry is not easy. It's several interlocutors. It's still technical if it's simple to have to be sensitive. It's true that today, on the market, don't many people to make communication like Louis. We arrived on the market, were two, and now we have big companies that are starting to the same thing. And I don't a problem with competition, I find super healthy, precisely, if there competition and it has worked. And so, now there are more more competitors or any case, actors who interested in the subject. And that's the good time. And we're ahead ourselves, because we were there a little earlier.

Julien (nonoise.club): And you have already proved that the product works. So this is right moment in the sense that there awareness on the impact of noise. And as the of Nonoise, I can only be that and at the time say that it will explode in the years to come. The other question, the right moment, is it from a technical view, what you do is achievable, finally, five or ten or fifteen years Because this formula in the industry has existed for very long time.

Héléna: I think, or maybe to add, in fact there are actors who have incredible audio on this planet. I to come and shake up Apple, to not mention them, or even other great actors. fact, the technology, they exist, maybe not in the way we developed them, or the use we found, but we realize that we realized that was a niche, no one was in this problem. So we decided to on this niche that didn't interest anyone. And now it's to interest. So think that in innovation, all cases, pioneers, people who are interested, have a problem that may seem to too small. And the more have company evolve, the more the numbers increase on the equipment, especially on the modernized and importance of industry in the world. So market is while the companies are developing. That's rather interesting. It's not even question of technology, it's a question of technology for which problem and usage. Sometimes, use is not obvious for big companies. They will rather attack the masses in B2C, to problems that are clear, that are really expressed in the industry, or we don't

Julien (nonoise.club): Bye.

Héléna: the operators' or they themselves don't about it. They won't say to boss, I can't communicate. In fact, can't talk about a problem if we don't know an solution. It's complicated. We just from the problem.

Julien (nonoise.club): You are about mass problems, about the general public, yes. We are about 80 million blue in Europe, so the impact is just huge, and I am talking Europe alone. In the world, industry is developing. is a part of white that is increasing in the industry, but there a part of blue that is still very important. We will come back to the discussion On your presentation, you talked about women in the industry. You you are 28 years old. So a young woman of 28 years in the industry is great. I understand with the women in the industry that you are trying to reinforce this part. Let's take break from the purely noise Can you already quickly to the women in the industry? And a word on the position of women in the industry as a solution than in the industry itself.

Héléna: Susan. Les meufs de l'industrie, c'est une entreprise qui est née d'un constat que j'ai fait moi quand je faisais des visites dans les usines pour vendre Louis. À chaque fois que je me rends en usine, j'ai souvent des interlocuteurs hommes et quand on se balade dans l'usine, il a souvent partout des hommes. Mais des fois, je voyais des femmes cachées derrière leur machine et un jour, je suis rentrée au bureau et j'ai dit à mes collègues, qui sont mes associés actuels Marion et Nicolas, on the in the industry, why don't we videos, portraits, a little nice, with the Instagram, TikTok to promote these women, give them space, a time of speech, display them because we don't enough about it. And we started like that, simply, with videos where we were going to interview women, they were going tell us their anecdotes, their journey, how they evolved in the industry, their daily And then it became... quite viral on LinkedIn. We realized that it was reacting a lot of people and so we created a company. Now we support the industrialists on their communication which is sometimes a little too corporate and which is not fact adapted to recruitment of the young generation, also to attract women and keep them. So these are major for industrialists to recruit and to trust and also to review their communication. So have several formats and it really us to give more visibility to women. And to transition to second question of what to be a woman in tech, entrepreneurship, industry, and without being engineer because I am not an engineer or a scientist, at first it was not obvious. But it was not obvious not because I am a woman, it is because I had an impostor

Julien (nonoise.club): Oui.

Héléna: which was in me since I was with the education I had, the path I had. And once we worked on this syndrome, I realized it was a strength. Because when I arrive, no one expects to see me So it surprises, we play with surprise, and easily people see that I am competent, I master my subject. I know by heart, it's my company. there are no more problems. But it's true that sometimes there are small subjects with men a little old, white, who have been in the industry for years, who are not used to seeing a woman who develops a company. But hey, it's their problem. I try not to put too energy on convince them. For me, it's another generation that will in any case be replaced by the new generation.

Julien (nonoise.club): Oui. And you say it, proving it only through your skills without having to talk about it is very good. But it's also good to value this industry. I am located in Germany. We will about it form of discussion, but it is a real, real, real subject to have these young generations, to have little more diversity in the industry. And it will also the digitalization of the industry. We will back to it. Let's back to Safehear Louis and Canon, I think you have developed a second product based on user Can you explain little how, was your method to develop this Louis product based on user and then the second product that you developed and then a little to the end, you going? What is vision of Syfyre in the long

Héléna: OK. For Louis, we went through many steps. We stayed very close to the market throughout the R &D. We had the luck to go and the users when Louis was just an electronic with wires. And each time, we were not sure that it would work. And it didn't at beginning. It worked at the office when we tested with our team and then arrived at the factory. We don't know why the product was disconnected, the audio was not adapted, the volume too high, not strong There were a of problems, so we made hundreds of rounds between the lab and the factory to test. And that's how we built it, by being also neutral in the way we asked the questions. It was important not to speak in the place of the customer. What does really from their product? What experience does he want? So was to conduct interviews while remaining neutral. And I remember we did a big job with Antoine. We called the Santa That to it a list that the clients made of everything they would to on the product. We realized that had to choices. As a young hardware could not put all the features right away on a first product.

Julien (nonoise.club): of daily

Héléna: we had to accept to release the first versions products that didn't have all the features. So we chose, by measuring the market by measuring also the technical the cost that it would represent. We made choice of features like that, that we integrated in the first versions of product. And then there are things that we didn't see coming. And that happens, we have to accept For example, the anecdote is, on the last tests, we had finalized the prototype we realized that it was our users, that the microphone was always open and sometimes we heard some users because they are at work, they have their habits and sometimes they are close and they sing and it annoys the rest of the group. So they told us, we need a mute Okay, it wasn't all planned, but we added a mute

Julien (nonoise.club): They and we waiting for

Héléna: It's complicated to add a button at the last moment, it makes the product So it was very important to stay very close to the market to be sure to have mind all the needs and expectations. So that was our method and it's always our method. We have released versions, we still this list of features on the side and over course of the use of products, see new use we see new requests. We were to new accessories, like helmets, micro-tools, air There many types of accessories that can be connected to Louis. We did a lot of on these accessories to meet the biggest demand. There are new accessories products. was also product that we created called Versailles, which is Louis'

Julien (nonoise.club): Welcome.

Héléna: which is a storage and recharging for And Versailles goes a little further than recharging and the product, since it is able to connect to a software that will allow to set up the product, to welcome updates, manage the discussion So there, are also to turn to a model of customer support

Julien (nonoise.club): Thank you.

Héléna: And if the product allows us communicate in the noise, us at Safehear, it's just the first step of a staircase. We are heading towards a vision where we Louis to become a real assistant to tomorrow's So that is also able to assist him on a basis via other types of technologies, whether it's LIA, whether it's data There are several trajectories.

Julien (nonoise.club): hardware value software.

Héléna: Exactly. are several trajectories with a hardware that will able to welcome these new technologies. But we still co-build with the market. We already have requests on these subjects, we treat them, we dig them too. And there is the economic too. So there is a need, there is a solution to develop. OK, how to it, at what price, what value does have for our customers? And that's super important. This part, we must not develop without working on marketing and even the market and the supply in parallel.

Julien (nonoise.club): It's very true in software, it's very true, it's even more true in hardware because development can be more important and the time...

Héléna: Mm.

Julien (nonoise.club): Thank you.

Héléna: Okay.

Julien (nonoise.club): This first part Thank you very much for your answers. I would like to back to the subject of noise, as the main subject of First of all, we know that noise is a subject that will... It's a subject that will have an impact on health, on performance. But how do you the impact of Louis and impact of Safehear on the factories of your customers? Is it already a subject to measure this impact? you have your view, your customers?

Héléna: It has always been a subject and we have always wondered how to the impact. Now that we have customers, we stay close to them. So in fact we call regularly, already simply to know how it goes, how they live the use of the product. After there are fairly simple to look for, that to say that we already the first problem at the base we wanted to was to stop removing its protective ear.

Julien (nonoise.club): Wait. Wait.

Héléna: Well, that's settled. Once they wear the ui all day, they don't remove their hearing protection to communicate.

Julien (nonoise.club): At times, uses the WII, you measure which one is used, but if it used, it is used through an auditory

Héléna: Exactly. And that allows us to say, they are protected throughout their day. So we can go and get like that. It's very simple, especially when the customer tells us, it's used daily or it's used on such a work time, maintenance, on such team. That measures quite easily and therefore guarantees the wear of the hearing protection.

Julien (nonoise.club): The current auditory are quite classical. It's an industry that has existed for few decades but hasn't evolved much, with various quality There are very good quality but are also absolutely catastrophic that in direction that it protects from anything at You disrupt this market, why not create an auditory Why choose to connect to auditory whose quality can be quite varied?

Héléna: Yes. I don't know, naturally, with Antoine, said at the beginning, we are out of the question that we recreate the existing. I mean, there are people who have this for years. I say rather well because in the industry, are norming their hearing protection and they guarantee a level of attenuation. So they do the job. And we said to we're going to do what the others don't

Julien (nonoise.club): Wait, okay, so...

Héléna: But it doesn't mean that long run we won't do what they again because it makes sense in our offer to meet a need. It's just that to go fast and stand out, was important to develop an innovation that no one had developed or not in this way. And so we said to our strength is also to be compatible with as many accessories as possible and to disturb our client That is, he will have to buy too many helmets, too many custom-made that it is the most practical. So why we said to we are actually walking in right direction with Antoine. We look at a market, who is there, how the user behaves with the suppliers. How can we stand out and get into it quickly? That's important for us.

Julien (nonoise.club): Without having the waiting time of replacement, I imagine that these are quite long on EPIs, so once a equipment has been purchased, they do need to wait 5 or 10 years to equip themselves it. So it's real logic.

Héléna: Yes, exactly. To study the industrial the people who work in the industry, they people who have set up a file and work with a supplier. They are quite loyal if it works. They have no interest in doing the work again. Sometimes for the prices, yes, is an interest in the purchase, but otherwise there is no special interest. So how much a rent? It's 549 euros, out of in volume.

Julien (nonoise.club): Wait. How much Louis? Yeah...

Héléna: It takes the entry fee. To equip an operator, have to the cost of the accessory, but the night is 549 euros.

Julien (nonoise.club): Okay. Yes. Where are these products from? These products are France. It's great to have a virtuous defend the French It's also great to make the French work. It gives a bit of quality, but also on the value

Héléna: It's produced in France, it's assembled in Orléans.

Julien (nonoise.club): It's interesting in the approach, bravo for that. I ask myself the question of the insurance issue because you started this interview with directly a a fright shock, talking about the person who can get cut off because his colleague heard top or both stop. And it's actually, we smile but it's a nearly nervous think. In fact, it's real life and that's also the When we say sometimes the noise is yes, OK, the noise is annoying, but it stops there.

Héléna: And.

Julien (nonoise.club): It can be absolutely dramatic. Is there insurance on your part? If your doesn't work, is a risk for the health and well-being of the employees?

Héléna: You mean if the product fails?

Julien (nonoise.club): If the product is not I said stop, but the product did pass the message, it took it for noise and not for voice. Do you have insurance issues to deal

Héléna: Not really. There is a certain uncertainty. But what we have is product The product has been pushed... There are tests of fatigue that are being out, but has pushed to its limits. The other anecdote is that the R &D had to last three months, it lasted three years.

Julien (nonoise.club): Mega tested,

Héléna: And I, during this R &D, I did some tests on the field, I visited hundreds of factories, so I also to where the didn't work. That's my market I just go and slides on the without criticizing that. I went to field, I interviewed, I tested my product. That was my market And so now I know where my product doesn't work, and we don't we don't Simply put, there are industrial with...

Julien (nonoise.club): Hmm.

Héléna: the presence of metals or pharadise, when we tests with a client, and I see that sometimes it can disconnect because there is a particular that emits waves, the product is disturbed, well, it's up to them, I tell them, well, we're on the limits of product, it won't work, I recommend this use. And besides, naturally, the person says, problem, we'll go see in another area. Well, we co-build together, but the product is always ...

Julien (nonoise.club): Okay.

Héléna: test before the sale. For now, are no customers who say, I'm sure it will work in my factory. They pay to test, by the They many cases use in their factory, many places with many different next to many machines and noise. And then they manage to determine little bit it suits best. And then we, with the experience, now we know too. We know where the product can possibly be disturbed. And besides, have made updates. We are evolving. We had go up to places where it could be disconnected or the communication distance was reduced. We worked internally with the engineers and proposed updates.

Julien (nonoise.club): Wait. All the remote in Versailles, you said, this case, I pictures to visualize that, because if we Louis and Versailles, think we don't have the right product in mind, so I would that on the interview. But therefore Versailles, connected also to do the firmware of the machines.

Héléna: Exactly. Oui, oui, non, c'est clair. Exactly.

Julien (nonoise.club): It's much more evolved than all the countries we know today on this type of connection. Let's about the future of innovation,

Héléna: Aui.

Julien (nonoise.club): The proximity with your clients makes it depend on what the clients need. as digitalization in the industry increases, the market will grow. You were talking about IA earlier. Are there IA on data? You can maybe explain that bit. And when I hear that, say to myself, isn't there a topic? You said there is a tendency to read on the lips. is it that we don't have... I think that this pin with IA on board was a total So that's going be... and it worked right away. reading on the lips, an IA can do it. Isn't there a subject on for tomorrow, to typically avoid the Faraday's on the radio but to a reading transferred from the voice? Are these that you are And what are the IA you are today? Without entering into confidentiality of the R &D, but what can you say in the last few

Héléna: Yes, the IAEA can allow to do lot of things. There are several axes. The first one we identified was also improve audio fact, the industry has a certain level of sound. In the BTP, you have another level sound and you other noises.

Julien (nonoise.club): Bye.

Héléna: Sometimes it's difficult to out noise peaks. We're pretty good at detecting the voice in a noisy and constant But sometimes are press that send 120 dB, 130 dB or more in certain industries. These peaks must be transmitted. It's very important that we can hear them, but it doesn't that it doesn't and the ear.

Julien (nonoise.club): Mm-hmm.

Héléna: We are on to avoid being transmitted. So, it's well cut But it's true that LIA will really improve audio quality and maybe tomorrow, to be able to really select and the sound in real time. This already It already on computers, example. There is no innovation. On the hand, it does really on small electronic with battery on industrial

Julien (nonoise.club): Hmm.

Héléna: So.

Julien (nonoise.club): And that's why the big public from Apple to Bang & Olufsen, or others, will not go on these topics which are very specific to the industry, but the time very specific with, if we only about Europe again, 80 million people. You're talking about 500 euro per box, so there is a market that is important, but when you're Apple, it's not necessarily the market on which we're to we're going develop. It could happen.

Héléna: voice. I don't know. Honestly, it would me, but maybe they will one day. don't know. It's true that there is room and is a market, that's for So it's first trajectory. And then there is this trajectory of connected in a more global Workers who can communicate in the noise, who can connect to these machines, who can interact with people at support, interact remotely.

Julien (nonoise.club): who will in Louis. Bye.

Héléna: with other teams. There are several elements, several interlocutors to connect. There is data to look for. Often in the industry, the data is collected but not really processed, or there is no collection and there is data that is not used, although it could be very useful, whether it level of security, level the sales or even of site or more broadly, of the person who manages the company. There a of data to look are not all useful. That's why we stay close to the client because we also see that there laws that come in, that impose controls, security audits, data to be re-entered. So it's interesting to help the industry to respond to these obligations with new technologies. we really are heading for... to technology to the human being who works in the industry. On the hand, are not dreamers to the saying that the whole industry is 4.0 because that's not true. There are plenty of factories that are not modern yet and that are in their transition. Sometimes they haven't even started. So you really to to support them gradually and by believing that our factories are all in 4.0

Julien (nonoise.club): Mm-hmm. And not to a product that will be the product of the future the future but to be able to accompany current and then mount with them. As you are young, you may have chance to say that by the end of your career, you will see an industry 4.0 or maybe 5.6, 7.0, I don't know, by then. And lot more autonomy, lot more digitization. I also hope for sustainability, sustainable in their development.

Héléna: Bien sûr.

Julien (nonoise.club): But we certainly don't talk about... in Europe and even more in the world. We don't talk about a 5-year takes a lot of time. But you connect really well, bravo, once again for that. And it's the product that speaks, but I work a with the industry and mobility, and so these data I see very well. But to work on the site close to the uses of your client to succeed in adopting recurring updates. And finally, parallelize the wish list or the Santa Claus list with your roadmap and have a clear

Héléna: Thank

Julien (nonoise.club): the approach is very clean. And it seems simple, but knowing a of startups, accompanying a lot of startups, it's not that simple. We get very quickly and secondly, can the fund also structure it? So, bravo for this part. There is a lot to say and we could make long episodes, but I promised myself to episodes not too long for Anonoise. I hope that our editors and appreciate the discussion and will want and will

Héléna: that support.

Julien (nonoise.club): to push other subjects. I would delighted to push according to the evolutions, the products, etc. you will bring, to push this subject again. To finish this interview, there already a question that I did not ask you, but to which you would like to an answer. And otherwise, my part, what can the listeners and the listeners do for you? to help you your startup founding process and to impact to the

Héléna: Just the element that I wanted to that I found quite interesting, is that I am not from this field. I am not from tech, I am not from industry at all, and I was not in sound before meeting Antoine. And it's true that, already I discovered the industry and...

Julien (nonoise.club): Mm-hmm.

Héléna: I'm very happy, I think it's fabulous. I don't understand why people aren't in this, why they don't realize that all our daily come from the industry. So it's a subject that has become important to me. fact, noise has become omnipresent in my life. I when I go to movies, I find it too strong. Now I'm actually attention to that. So I don't protect all the time at festivals, but I know that... When I do I'm the only one doing in my group of and it's not a reflex for the others yet. But it's like through Seyfir I also developed a sensitivity to the most important

Julien (nonoise.club): Hyperacusie by building a startup. In the source of noise, I will add this one. There is a real subject, fact of being interested in noise, but it case with many activities. When you interested in a subject, are much more attentive. The problem with noise, and I with Noize, is that develop a form of hyperacusie, so we are attentive to many more things and we support less things than we used to support a few days ago by breaking a wall at my

Héléna: Yeah.

Julien (nonoise.club): I realized that I had a akufen behind. I used this helmet that you see here, which is not made for work but it already me comfort, real acoustic compared to that. And yes, we do protect ourselves enough in the 90s, we talked lot about other subjects, but we do not in relation to noise, so it is interesting to motivate people to do it and be much more attentive to that.

Héléna: Yes. And above all, there is a subject that comes up and that will fall on us. It's that we listen to music way loudly in our ears with the big public In any we, the young generation, and now, and still, I don't really like it, but I see more more people in the street who keep their AirPods all the time, all day. And fact, we don't even know if they listen to music or if they capture... So there is this fashion where we capture the environment at the time.

Julien (nonoise.club): Quick. There are also who listen to podcast of NoNoise. It must represent part of the population.

Héléna: Exactly, we don't what they do. But it's true that there are a lot of phones that indicate when it's too loud, are health and all that. But it's true that I think there will be a generation of deaf people coming. Since we listen to music in headphones and headphones, and then go a lot to festivals and concerts, so the market will still expand. Maybe on other uses, need other technologies, other products, but...

Julien (nonoise.club): Bye.

Héléna: But I see it And we also a concentration It's really related that. I know I was afraid of losing my with all the test the proto that I in the because sometimes it felt very bad. And then when I went to a check-up and I told that sometimes I had little trouble hearing people, they said no, is no problem of hearing, is a problem of concentration when there lot of noise, to focus on the person who is in front of us or on what we are doing to listen So for me, it's about linking the noise, the concentration and our ability to be focused on something in particular. And I think that's the challenge for the next

Julien (nonoise.club): I invite the listeners to listen to Sandra Uret's on mental health and physical health in relation to sensory noise, and especially noise. It was the second or third interview I published on this podcast and which totally that. There a generation of... of people who will suffer more more from noise and maybe they will also be careful somewhere with noise differently so motivate these people to go into the industry, break the tympans I think it is also important for the industry to invest in this subject because the consequence is important I will finish on this equation that you indirectly me it is that everything we use on a basis, physically, all the products physical that you use on a basis are products that have been manufactured in a factory on an industrial site. Today we are already about lot of consumption and we are talking about reindustrializing Europe and reindustrializing France and having as many people If we want, and I'm coming to the first topic, if we want to reindustrialize here, we need to digitize our factories, we need to make attractive for... for young people, clearly, for generational but we also need to care of our blue And I still hear too regularly from people who say to Super subject, but in reality, I'm in it's not my subject. If you physical from time to time, it's your subject too. It will be your subject tomorrow, will the subject of your children, future So let's it seriously. The equation does not work without reducing the feasibility of blue in the industry and reducing noise in general.

Héléna: 100 % agree.

Julien (nonoise.club): Thank you very much, Helena, for your time today. It was very interesting. invite you to follow me, are the channels to follow you or contact you.

Héléna: On LinkedIn, can follow me and contact me. Then we have an internet site and then we have to equip all the factories in the world. So if you are in industry or if you are interested. Yeah, totally. That's it.

Julien (nonoise.club): If you have a factory or a friend in the industry, tag him in the on the episode. Long live Safehear! Thank you very much for time today. Keep it like that and I'll you very soon. Dear listeners, hesitate to contact Helena and make as much noise as for Safehear See you soon! Thank you!

Héléna: Thank you.

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